Yunqi longxiang win-win future -- "the sixth baidu alliance summit" layout and o

    On April 12th, the sixth baidu alliance summit with the theme of "yunqi longxiang, win-win future" opened in lijiang, yunnan. Hundreds of partners from all over the country gathered with baidu chairman and chief executive robin li, baidu's senior vice President and senior haoyu shen, baidu, common future development trend of open innovation, Internet in-depth communication and discussion, the event has been baidu more than 50 m alliance partners and the entire Internet industry.



    Different from previous alliance summit, in this conference site, many small and medium-sized website owners and individual developers are active, forming a unique landscape. This also coincides with the biggest highlight of this year's baidu alliance summit -- the full opening of baidu APP platform, which provides a broad platform for innovation and development for many small and medium-sized websites and third-party developers, and helps them realize their entrepreneurial dreams.



    It is reported that since its establishment in 2002, baidu alliance has experienced nine years of development, from the search era based on traffic to the era based on the audience's attention of the whole network, and now entered the leapfrog "open era". In this new stage, not only the Internet application needs of users become more individual and diverse, but also the cooperation among various roles in the Internet industry chain is more flat. As the world's largest Chinese search engine, baidu will be fully opened with APP platform strength to build a new system of synergy, under the concept of open, sharing and win-win, hand in hand with partners, to promote the opening characteristics of the Internet industry in China and innovation atmosphere, to create a vibrant Internet ecosystem. "Baidu will spend tens of millions of yuan every year to encourage innovation, effectively promote the brand, traffic, revenue and other aspects of the partners, and help the development of the industry." Baidu senior vice President shen haoyu revealed.



    Along the way, the influence of baidu alliance has been growing day by day. At present, more than 500,000 partners have joined baidu alliance and grown rapidly, including some well-known enterprises such as shunwang technology, which have been successfully listed, and some graduates. In shen haoyu's opinion, in the search era, the focus of baidu alliance is how to bring more benefits and rapid growth for partners based on search; In the era of the whole network, baidu launched the network alliance business coverage on the basis of the search service is broader, constantly improve the partners share rewards, but also help partners optimize user experience, improve traffic to revenue conversion rate; In the open era, baidu will not only continue to increase investment in search and network alliance business, but also provide users with more convenient and high-quality use experience through the comprehensive opening of the APP platform, and provide partners with huge space for growth and benefits from brand value. It is foreseeable that based on the cooperation of baidu's open application platform, applications with annual revenue of tens of thousands, hundreds of thousands and millions will emerge in the future, and developers will have more transparent and fair competition opportunities, becoming a key force to promote the prosperity, health and sustainable development of China's Internet.



    At this summit, baidu not only announced the full opening of the APP platform, but also made clear how ordinary developers can join the APP platform and benefit from it. Baidu will implement the "baidu application growth fund" and other measures to enable developers to share the benefits of cooperation based on baidu's open platform and inject impetus into their continuous innovation. Baidu has said, in the hope that based on box computing architecture of open platform as the core, to millions of Internet users in the application experience of quality at the same time, for the third party application developers, operators to build an encouraging innovation, promoting growth, won the huge stage, return true to form a conducive to the growth of various roles in the industrial chain benign health mechanism.



    In addition, baidu also introduced in detail a series of favorable measures aimed at helping partners to grow and accelerate the formation of a benign Internet ecosystem, including Hong Kong media business and increasing its share ratio, striving to help partners to grow in an all-round way from multiple perspectives including technology, brand, capital, income and service. Chu dazhen, general manager of baidu alliance, said that at the baidu alliance summit last year, baidu released three major measures to help the development of alliance partners, covering revenue, service and growth. And this year, "baidu will continue to increase investment in network alliance business technology and resources; Constantly enrich and optimize alliance products to match the needs of media and promotion customers; Continue to network alliance high quality traffic, high quality advertising space to increase the proportion, so that partners to share more revenue. Chu said baidu hopes to be based on the strategy of comprehensive opening up, win-win cooperation and mutual promotion with partners, and ultimately promote the upgrading of the entire industry. "And that's where the baidu alliance is going in the next phase."



    Baidu's this series of new measures and position, the majority of partners and developers have great attention. Industry evaluation points out that relying on baidu's strong brand appeal and mature promotion model, baidu alliance after years of careful operation, has developed into the largest and most powerful network promotion alliance in China. Baidu's continuous and strong support for its partners, together with its comprehensive and open strategy, will help more websites, web developers and entrepreneurs to grow and succeed better, and drive the whole industry to further develop and prosper, ushering in a new era of Internet openness.