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Baidu: pioneer exploration

2012-01-17 11:10:36
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    4•26 as world intellectual property day approaches, many questions about Internet intellectual property remain unanswered in retrospect. But this year, led by baidu, China's Internet copyright issues ushered in a welcome inflection point.



    Over the years, copyright disputes have emerged on the Internet, and content creators have mixed feelings about the prevalence of piracy on the Internet. On the one hand to enjoy the spread of the Internet brought fame and wealth, on the other hand, the infringement of the deeply detest. Internet companies, however, are limited to a number of reasons for not thinking about eradicating infringing content or offering long-term solutions. But not long ago, baidu explored the cooperation with writers and musicians, and opened a way for the healthy development of the industry with a new idea.



    With great power comes great responsibility



    Every time new technology develops in depth, new problems emerge. When radio came along, the music industry stood up and refused to show their original music on the air. TV shows and movies are also struggling with new media over the issue of sharing. Baidu wenku, music is now facing challenges is inevitable industry. However, baidu in the establishment of these services at the beginning, into the deep responsibility of thinking.



    Baidu library is based on the education industry to provide rich documentation resources. Eighty percent of the documents are provided for the education, foreign language learning, qualification examination and other fields, providing a stage for teachers and students to expand their horizons and improve their independent learning ability with the help of the Internet.



    As the first Internet platform in China to put forward the profit sharing mechanism with music right holders, baidu has been working hard to promote the legalization of music. Starting in 2007, baidu has nearly hundred record company signed a contract with the global scope, protect the legitimate rights and interests of music copyright owners, including disc rolling stone, famous music company EMI, emperor records etc, artists and songs resources more excellent local record companies a year can get tens of millions of income by cooperating with baidu.



    In the face of criticism on copyright issues of all parties, yu guofu, a well-known lawyer in the field of the Internet, pointed out that baidu wenku has a reasonable use of non-infringement, which is applicable to the national "regulations on the protection of the right to spread information network" (also known as the principle of safe harbor). In 2010, the haidian district people's court of Beijing decided that baidu wenku was in line with the regulations and rejected all the plaintiff's claims.



    However, baidu did not turn a deaf ear to the voice of many right holders with the help of the "safe haven principle", but duty-bound to assume the responsibility of protecting network intellectual copyright. Expand and practice sharing model with writers, establish cooperation channel with music agencies, invest heavily in the community construction of music legitimate platform... All its actions are indicative of big business's sense of responsibility.



    The greater the power, the greater the effect



    Whether through user payment, advertising share, or the platform first show through a variety of forms of realization, give writers and other rights holders prospects; Baidu has simplified the operation of copyright protection on the practical level and provided a model for the improvement of legal resources through technological innovation and system improvement.



    After baidu and music writers association on the network music works licensing issues reached a strategic cooperation. According to the agreement between the two parties, baidu will divide the amount of music searched by baidu MP3 into the number of times users play and download the licensed works or the links of unlicensed works. Some media comments said that baidu, as the first Internet enterprise co-building copyright main channel with music writers, let the copyright of digital music, especially the copyright revenue of music lyrics and music, begin to "break the ice" and become a model of promoting the fair and orderly development of digital music with open and transparent mechanism.



    Hu yanping, a senior Internet expert, has said that today's baidu should be recognized as at least one of the most dedicated Internet companies in China. There is no ideal and ultimate solution to digital copyright protection, but we welcome the emergence of constructive and mutually beneficial practices.



    To some extent, baidu has become a pioneer in the pursuit of legalization of copyright in the digital era. After baidu introduced a series of measures to protect intellectual property rights on the Internet, China radio and television association set up copyright committees for radio and television. Various copyright protection platforms have also launched their own large-scale copyright schemes, and some writers have even set up professional companies with the nature of both brokerage and authorization. Behind baidu, some predict, the commercial value of information will begin to be more closely scrutinized and revalued.



    In an era of change, contradictions and conflicts between new things and the old system are inevitable, but these conflicts also push the stakeholders to think about the crux of the problem, and realize the establishment of a new order and the development of the industry through the joint efforts of all parties. Perhaps this is the value of baidu as a pioneer to explore.


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Contact : Mr. Zhao

Mobile:+86 18267989999

Tel:+86-513-86801280

ddress:76 jiner road, zhihao market, tongzhou district, nantong city

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