Baidu and Facebook are the fastest growing brands in the world

    On May 9, 2011, millward brown, an authoritative research company under WPP, the world's Top brand communication service group, released the 6th annual BrandZ Top 100 Most Valuable Global Brands ranking. Among them, the brand value of China's largest search engine baidu ranks 29th in the world, and together with Facebook, it has become the brand with the fastest growth in global value, and in the technology sub-list, it has become the only Chinese company in the top 10 global technology brands.



    According to the report, the BrandZ top 100 most valuable brands in the world is based on financial data and combined with the consumer index of brand equity to analyze the brand value, and thus to determine the top 100 most valuable brands in the world. At present, the list has become one of the most authoritative brand rankings internationally recognized. In this year's top 100, baidu jumped to 29th place, up from 75th in 2010, with a 141% increase in brand value, behind only Facebook, which was ranked 35th this year, with a 246% increase in brand value.



"As more and more of China's 1.3 billion citizens are using Internet search, they are increasingly turning to baidu," according to the 2011 BrandZ report. Because they believe baidu has a better understanding of the cultural diversity and nuances of the language in China."



    In fact, with the mission of "making it easy for people to get information and find what they want", baidu has been committed to providing users with the best search experience. In addition to constantly committed to the technology, product and service innovation, provides Internet users with 60 balance and search for related products and services, strengthen strategic deployment in the field of mobile, SNS and other emerging, baidu CEO robin li in 2009, creatively put forward the "box computing" concept, and launched the data and application open platform, and promote more high-quality data and application resources and users demand docking directly, in order to realize "the search for a quick", "search box". At present, box computing has affected more than 63% of the search results, by the netizens. And high-quality user experience, also makes baidu with the market share of about 80% of the absolute advantage, continue to lead the Chinese search engine market.



    What is more noteworthy is that through box computing and baidu's open platform, baidu has provided a broad platform for entrepreneurs and developers to start their own businesses and innovate, and helped them benefit from and develop from innovation. Baidu's influence on the development and innovation of the Internet industry chain is also gradually released.



   The rapid growth of baidu brand also benefits from its outstanding contribution in the field of public welfare. Since its inception, baidu has been committed to making full use of its Internet and technological advantages, and practicing its corporate citizenship ideal of bridging the information gap and sharing knowledge in education, environmental protection, poverty alleviation, disaster relief and other fields, which has been widely praised by the industry. From helping farmers in zigui, hubei, promote unsellable navel oranges through the Internet, to donating more than 15 million yuan to wenchuan, yushu and other earthquake areas for emergency relief and disaster area reconstruction; From the "sunshine action" to crack down on bad information on the Internet and purify the industrial environment, to helping blind entrepreneurs build a "blind path" network platform, enabling tens of thousands of blind users to send text messages and surf the Internet through their mobile phones. From baidu public foundation, with more professional management focus on disaster relief, such as education, environmental protection public welfare project, the launch of the country's first Internet public open platform, for the national public welfare organizations to provide free promotion, baidu in the active practice of public welfare undertakings, to give back to society at the same time, also are progressively lower the threshold of the public welfare and driving the Internet era of national public welfare the realization of the ideal.



    Analysts believe that as an excellent representative of enterprise technology innovation in China, baidu company become one of the world's fastest growing brand and among the top 10 global technology brands, reflects China's high-tech enterprise vigorous vitality and the huge development potential, also will encourage more Chinese brands, especially the rise of science and technology of China brand in the world.