Baidu launches "application fund award program"

   At present, the APP model of open platform is sweeping the world. With the help of the open platform, the founder of foreign countries, Facebook, has gathered 500 million users. Google Android system sweeps the mobile phone market with openness. The wave of APP opening is overwhelming, and the Chinese Internet industry has also started collective action. Baidu, tencent, sina, taobao and others are competing for open platforms, and the APP business model is increasingly mainstream. Recently, baidu is even more striking in the field of application open platform: announced the launch of the application fund incentive program, hundreds of millions of yuan to encourage third-party application developers and operators, for search users to innovate more quality applications.



    Unlike most open APP platforms, baidu has created the world's first APP platform in which the platform "pays" for outstanding free apps through its own funds. The target of the reward will be the resource side of the free application (developer or operator), which will charge the reward according to the daily effective usage of the user in web search. In the future, the reward will be graded according to the contribution of the resource side to the user experience, and the higher the rating level, the more rewards will be given to the resource side.



    App monetization makes it profitable for third parties



    Nowadays, application open platform has become a common phenomenon. However, the hot industry chain level can hardly solve the contradiction and struggle of developers' own living state. Even in the most popular apple APP Store, there are still a few people who can really make money, and more people are accompanying the prince to study. In the domestic market, subject to the erosion of the public free concept, the majority of developers and operators of the "money" is even more slim, the application of the open platform, it seems only "look beautiful".



    However, baidu application developer fund award program grand opening, let the majority of developers and operators see the hope. According to the plan, baidu is expected to invest hundreds of millions of yuan to encourage the development of innovative applications for all developers or operators on the platform. The person in charge of baidu's open platform said that baidu is willing to set a good example for the establishment of a sustainable development industry ecology. In addition to providing strong support at all levels, it also includes tangible benefits and returns, so that the application can be realized and the developers can make a profit. By paying out of its own pocket, baidu will push more developers to get involved, create more high-quality apps, and turn free apps into revenue. "Now I don't have to think about making money. As long as I can develop works that people like, baidu will pay for it." After reward plan comes out, the developer expresses excitedly.



    Synchronous start traffic and brand double promotion



    In foreign countries, and the success of the open platform almost dominated the development direction of the industry, the application provider "sponsor" of independent development and brand promotion space is not large, especially some small developers, even with good application products, the opportunity to stand out is not large, is easy to form several APP the dominance.



    Baidu open platform is focused on the long-term interests of developers, by sharing baidu billions of daily flow of retrieval and covering 95% of Internet users group brand influence, the developer can share platform effect of high viscosity, high loyalty, won the user acceptance in a relatively short period of time, for the vast users and the ascension of the brand value.



    Obviously, this is the biggest difference from an open platform that focuses solely on revenue. Through the support of free application, every developer stands on the same starting line and faces equal opportunities, which is not only a blessing for domestic third-party developers, but also an inexhaustible impetus to accelerate entrepreneurship.



    We will support the growth of applied innovation



    Admittedly, the popular sharing model of Facebook, apple and other foreign countries has stimulated the growth of developers and spawned a large number of high-quality games, business, entertainment and other applications. However, it has also fostered the mentality of developers that "earn a ticket and go", which is not conducive to the growth of third-party developers or operators.

    The original intention of baidu application fund award program is to support the innovative power of the Internet industry, and pay more attention to the help of the growth of developers. It is expected to promote the rise and gradual growth of the innovative power of the Internet through a transparent and effective cooperation mechanism, a benefit sharing platform, and effective support of technology and capital.



    Baidu also revealed that the launch of the "application fund award program" is only an important step in the strategic planning of baidu's open platform. In the future, baidu will also introduce a series of measures, which will not exclude some potential developers and operators to try to deepen cooperation and provide them with follow-up technical and financial assistance.



    Industry experts said that the open platform model of APP will be the trend of the future development of the Internet. With baidu application fund reward plan as the prelude, baidu's open APP will bring more comprehensive and convenient application experience for users, greatly reduce the threshold of use, and facilitate users to realize online entertainment, online games, online commerce and other functions. For industry at the same time, more far-reaching significance: open architecture by developers, operators, such as resources, mobilize industry chain will break the barrier of the traditional technology, change the scattered, low utilization rate and high quality application flooded and a series of drawbacks, create a more healthy and orderly circulation chain, it is not only the architecture of the Internet a revolutionary upgrade, but also the shape of the future Internet ecosystem.