Baidu launched the online "earth hour" to practice green road

    Japan has been hit by the most powerful earthquake and tsunami in its history, and environmental and natural disasters have attracted more attention and action. In the face of these problems, the power of any individual or business is thin and requires a strong bond. Earth hour is just such a bonding event. From 20:30 to 21:30 on March 26th, the 2011 "earth hour" will be launched soon. The world's largest Chinese search engine baidu, as the world wide fund for nature (WWF) "earth hour" China exclusive partner, search engine has already on March 21, the integration of map, know, wikipedia, space around, news, and other products launched a week of baidu "earth hour" low carbon environmental public interest action, arouse the environmental consciousness of the nation.



    Baidu "earth hour" special page for everyone to fully display the "earth hour" activities and the significance of the implementation of the situation, a comprehensive dissemination of green environmental protection, energy conservation and emission reduction knowledge. Baidu map opens the "mark your position, participate in earth hour online activities, Internet users can log on to baidu" earth hour "special page (http://earth.baidu.com) or the world wide fund for nature" earth hour "official website (http://earthhour.org.cn), after fill out name and email, online commitment" lights out an hour "and" an environmental change ", then in the baidu map yourself to participate in the activities of an hour "lights out" position, leaving a green "footprint". In addition to providing an API interface for the official website, baidu android mobile map also provides a new way of playing, allowing netizens to share their location with friends after lights out, so as to realize each other's real-time attention. In addition, on the homepage of baidu map, there is a special section called "where to go after lights out", which provides many good places for netizens to go after lights out, such as parks, squares and gyms, to advocate a healthy lifestyle in the dark.



    It is reported, this activity baidu undertook the commonweal linkage of 6 big products. In addition to maps, baidu know by the environmental protection q&a solicitation and user badge, interact with the broad masses of netizens for the depth of the topic of environmental protection, and special page will grab know with keywords to solve problems, environmental protection has been display, as well as the questions button to solve the problem, for the net friend answer, asking questions, browsing, let users feel the value of environmental protection in the "question and answer"; Baidu encyclopedia, with the power of hundreds of millions of Internet users, through the environmental encyclopedia entry, the environmental protection knowledge to popularize vigorously; And baidu space is through the space environmental protection activity essay, let the netizen strengthen environmental protection consciousness in the record; In addition, baidu news also fully captured the "earth hour" related information, enhance the attention of netizens to environmental news; Baidu side, a life information search and sharing platform covering more than one million merchants in 368 cities across the country, launched an offline activity on March 24 through cooperation with "real kung fu". At that time, 33 of its stores in Beijing area will turn off their signboard lights. While enjoying romantic candlelight dinner, Internet users can also upload shop photos and broadcast live through the app nearby, and then they can get an exclusive discount for users around them.



    As a responsible corporate citizen, baidu has been concerned about environmental protection while providing easy access to information for hundreds of millions of Internet users, said a person in charge of baidu. With the help of earth hour, baidu hopes to arouse the awareness of environmental protection of everyone and every enterprise. Every day and every moment, it will start from the little things around it to play its own role in energy conservation and emission reduction. Baidu will continue to practice green environmental protection road, together with the majority of Internet users, to contribute to the cause of environmental protection in China.