Baidu wenku copyright cooperation platform launched sincerity to explore multipl

    At present, baidu wenku copyright cooperation platform officially launched (wenku.baidu.com/hezuo), the platform includes the specific form of cooperation with the copyright partner, as well as the copyright partner promotion support and other major plate content. Obviously, baidu's move not only shows its sincerity, but also seeks for win-win cooperation with copyright holders through its prompt action and execution.



    Various forms of cooperation are available



    On the page of this platform, you can learn in detail about baidu wenku's introduction of payment sharing model and advertising sharing model. Cooperating with these two cooperation modes, baidu wenku will publicize and promote the legal resources of cooperation through multiple publicity channels. Among them, the paid-for-share model will allow users to read some chapters of the works for free. On this basis, if the readers want to read the whole works, they need to pay a certain fee through the network payment channel to store the electronic works in their personal library and read the whole works online. The majority of the fees collected by baidu wenku will be transferred to the copyright holders, so as to ensure the legitimate reading and bring rich returns to the copyright holders.



   In contrast, the form of advertising allows readers to read the whole work for free, but baidu wenku will develop and place corresponding advertising content in appropriate places on the page of reading works on the premise of ensuring the high-quality reading experience of users, so that the author or copyright owner can get corresponding income. This also means that the attraction and attention of the work will be in direct proportion to the revenue of the copyright owner, and the higher the number of page views, the more the copyright owner will get in return.



    At the same time, for some currently unable to provide full cooperation copyright, baidu wenku also gave enough attention. The copyright owner can provide some new book introductions and free chapter contents, promote new books and publicize new book information through the platform of wenku bookstore, and help the copyright owner drive the sales of physical books.



    Strong resources push genuine



    In addition to providing a variety of forms of cooperation, baidu wenku also takes advantage of users' huge search volume for literary works and various documents to provide copyright partners with numerous publicity resources to promote legitimate books. Baidu wenku will be in the document sharing page, wenku bookstore page in the face of legitimate books to recommend; Baidu search results page to increase the display of legitimate content; The original works will also be displayed in a prominent position on the search results page of the library. In addition, the copyright owner's excellent works and contract authors will be centralized publicity, through special topics, activities and other forms of interaction between the copyright owner and users, so that the copyright owner's excellent works and contract authors are known, familiar and loved by more readers.



    Baidu wenku has recently taken a series of positive measures to protect authors' copyright, including speeding up the cleaning of documents in the library that may infringe others' copyright and opening a green channel for reporting copyright violations. In addition, a program called "copyrighted works than DNA identification technology is expected to be launched on April 11, the technology will encourage partners to provide full legal resources, through the background recognition technology, the Internet users to upload documents compared with the original resources of the audit, so as to accelerate the library identification system more accurate and comprehensive delete piracy, from the source to prevent infringement of the document to upload.



    Industry experts point out that the Internet has become one of the important ways to popularize knowledge. It is undeniable that baidu wenku still needs some improvement and improvement in copyright protection, but we are also pleased to see baidu's willingness to actively communicate and open attitude, as well as its active exploration of copyright resource cooperation mode. Baidu put forward the cooperation model, on the one hand to the majority of netizens to bring high-quality works; On the other hand, it also provides a channel for publishers and authors to promote and realize. At the same time also let baidu wenku in the fight against piracy, took a solid step, it can be said that many win-win.



    Baidu wenku related person in charge said that baidu attaches great importance to the protection of copyright, but also hope to establish a long-term cooperative relationship with the copyright side, the introduction of rich content, for the majority of users to provide a legitimate content reading platform, at the same time for the copyright side to build a propaganda, benefit marketing position. Just a year and a half ago, baidu wenku is showing its sincerity and practical actions to the industry: in terms of copyright protection, baidu wenku has been working hard. Baidu is open in mind, willing to listen to the Suggestions and opinions from all sectors of society, seeking multi-party win-win cooperation. On the basis of protecting the interests of the copyright owner, we will devote more high-quality resources, better products and more considerate services to the majority of users.