Baidu reached cooperation with music writers to share copyright income with musi
Baidu and China music copyright association (music copyright association) announced on March 31 afternoon that the two sides will jointly establish the main channel of music lyrics and music copyright cooperation, which means that music lyrics and music right holders can obtain relevant copyright revenue through the main channel of music lyrics and music copyright cooperation.
On the Internet, all kinds of copyright holders of music are widely distributed. How to find an effective way of authorization is a huge challenge for the legalization of digital music. Baidu is the first Internet company that cooperates with audio writers to build the main channel of copyright cooperation.
It is revealed that since 2008, baidu has been directly cooperating with the right holders of songs and lyrics such as rolling stone, sawyer and EMI to obtain the right to use relevant songs and lyrics on baidu. Based on the cooperation between baidu and music writers association, the main channel of authorization under the digital environment of music works is further established. The licensing fee of relevant music works is paid by baidu to music writers association, and transferred to relevant right holders by music writers association according to relevant regulations.
Zhu guang, vice President of baidu marketing and public relations, said that baidu has always attached great importance to the protection of intellectual property rights, and will actively cooperate with relevant organizations through its own efforts, and actively explore a new mode of giving back to music copyright holders. Internet music is a popular Internet application among China's 400 million Internet users. On the one hand, baidu music platform will provide Internet users with better music experience for free with better products and technologies. On the other hand, we always believe that songwriters are the fundamental driving force for the prosperity of the digital music industry. This cooperation with music writers association is a major milestone for us to adhere to the legalization of digital music for a long time and give back to copyright holders.
Liu ping, deputy director general of China music copyright association, said that music writers association is the only collective management organization of music copyright in China, representing the most extensive copyright rights of music lyrics and songs in China and the largest digital music sharing platform in China, where more than 400 million Internet users have gathered demand. Both parties give full play to their respective advantages and take practical actions to solve the outstanding problem of copyright authorization of digital music in the industry for many years, which is of groundbreaking historical significance for China's entire digital music industry.
Baidu music division general manager, Ms. Leung said since last November, baidu and sound the association actively explore effective way of protection of rights and interests of the holder of the lyrics, music and according to the baidu platform is the overall situation of using careful formulation and assessment scheme of into, baidu will regularly to sound the association provides each song to play and download data report, this way of calculation had been operating for more than a year, and collaboration. In order to ensure that this cooperation can truly achieve justice and transparency to the copyright holders of lyrics and music, baidu is also developing a new system that will support all copyright holders of lyrics and music to obtain statistics of the number of times their works are played and downloaded on baidu music platform.
Liang Connie also introduced that at present, music copyright mainly includes songwriting copyright and adjacency right. The former is mainly owned by songwriters and songwriting copyright organizations, while the latter is mainly owned by artists and record companies. In addition to the cooperation on lyrics and music copyright, baidu has also signed sharing agreements with more than 80 recording organizations around the world on neighboring rights, and is further negotiating cooperation with other recording organizations.